Web design for electricians, from £395
Nobody types electrician services into Google. They type EICR and a town, or EV charger installation and a town, at the exact moment they are deciding.
We build electricians' sites as a real page per job that carries money, rather than a bullet list. We have an electrical client signed but not live, and we say so here rather than implying otherwise.
The best work an electrician can get is the work nobody advertises
Ask most electricians what they do and you get a list: rewires, consumer units, sockets, lighting, fault finding, testing. All true, all on the website as bullet points, and almost none of it is what somebody types into Google.
What gets typed is narrower and much more valuable. EICR plus a town, from a landlord with a legal deadline. EV charger installation plus a town, from somebody who has just ordered a car and will spend a fortnight researching. Fuse box replacement, from somebody whose house keeps tripping. Each of those is a person at a specific moment with a specific worry, and each of them is winnable by a small firm with one good page, because the national outfits write generic copy and the local competition writes bullet points.
The gap between a services list and a page per real job is, in our experience, the single biggest difference between an electrician's site that produces work and one that just exists.
What we would put on an electrician's website
Structured around the searches that actually carry money.
EV charging, properly explained
Which units, what the survey involves, how the paperwork works, how long it takes. Weeks of research answered on one page.
EICR and landlord certificates
Its own page, with a price, aimed at landlords and agents with a deadline. Repeat work on a five year cycle and usually the most neglected page on the site.
Domestic work, reassuringly
Rewires, consumer units, fault finding. Written for a homeowner who is mainly worried about whether you are qualified and whether it will be a mess.
Your scheme and number, stated
The registration number, not a logo. Logos get used by people not entitled to them, which is exactly why yours should be checkable.
Call-out and typical costs
A figure to get you there and honest ranges for the common jobs. It filters the free-advice calls before they reach you.
Fast contact, and a slower one
A number for the fault finding, a considered enquiry form for the install that somebody is planning. Both, because you have both customers.
What we can honestly show you
We have signed an electrical business but not taken it live, so it is not going on this page.
When that site goes live it will appear on our work page with everything else. Until then, we are not going to imply we have electrical clients we do not have, and we would suggest treating any agency page that shows you an anonymous van photograph with a certain amount of suspicion.
Shakeshaft and Jones
Home improvements, live at shakeshaftjones.co.uk. The same mix of trade and domestic customers, and the same need to reassure a homeowner about a job they cannot assess themselves.
Thelwall Carpentry
Live at thelwallcarpentry.co.uk, on a monthly care plan. A skilled trade sold on certification and finished work rather than on price.
One page per job that carries money
The practical plan for an electrician is not complicated. Pick the four or five jobs that are worth the most to you, and give each one a real page written for the person who wants exactly that. For most firms that is EV charger installation, EICR and landlord testing, consumer unit replacement, rewires, and whatever your local speciality happens to be.
Alongside it, the Google Business Profile does a lot of heavy lifting for the urgent end, so we set it up as part of the build with the right categories and service areas. And the reviews matter, particularly for domestic work, where a stranger is deciding whether to let you at their fuse box.
We will not copy one page forty times and swap the town name. Each area page is written for that town.
Built first, paid for second
Tell us about the business and within 48 hours you get a link to a real working site built for it. If it is not right, say so and you owe us nothing. There is no card, no deposit and no call to sit through.
A solid site covering your main work is £395. £650 buys a real page for each of the jobs that carry money, which for most electricians is where the return is. £1,200 is for a larger firm needing something closer to a system. You own it either way, and the build can be split across three payments within twelve months at the same price.
Care plans start at £45 a month, have no minimum term and are optional.
What electricians ask us
Most of my work is subcontracting for builders. Does a website help?
It changes what kind of business you have. Subcontract work is steady and it is also somebody else's margin, somebody else's schedule and somebody else's customer. Direct domestic work pays better per hour and you control it. A website is the mechanism for shifting the mix, and most electricians who do it keep the contract work as a floor and let the direct work grow on top rather than swapping one for the other overnight.
EV chargers, solar and batteries are where the money is. How do I get those enquiries?
With a proper page each, not a bullet point. Somebody researching an EV charger install spends weeks on it, reads a lot, and is comparing specific things: which units you fit, whether you handle the grant paperwork where it applies, what the survey involves, whether your work is certified and notified. A page that answers those in detail will be found by people at the exact moment they are deciding, and it is a far more valuable enquiry than a socket replacement.
Should I advertise EICR and landlord certificates separately?
Yes, and it is one of the most reliably profitable pages an electrician can have. Landlords and letting agents search for EICR plus a town with real intent and a legal deadline behind them, and they book quickly because they have to. It is also repeat work on a five year cycle. Most electricians' sites bury it in a list of services, which is why the ones who give it a real page with a price tend to fill their diary with it.
How much does certification and registration matter on the site?
A great deal, and it should be specific rather than decorative. Your scheme and your registration number, not just a logo, because logos are used by people who are not entitled to them and that devalues yours. Same for public liability, as a number. For domestic work, the customer is nervous about exactly one thing, which is whether you are actually qualified, and answering it plainly in the first screen removes the objection before it forms.
Do you build for electricians already?
We have an electrical business we have signed but not yet taken live, so we are not going to name them or show you their site on a page trying to sell you something. When it is live it will go on our work page like everybody else. In the meantime, the closest live proof we have is a home improvements firm and a joinery business, both on their own domains, both linked below, and both facing the same mix of trade and domestic customers you do.
Towns with a page of their own
We are a Southampton studio and we work wherever the job is. These towns have a page of their own on what the local market looks like and who you are up against.
Other trades, and four plain guides
Each trade has a page of its own. The guides cover what a site costs, how a directory listing compares, your Google listing, and paying in parts.
Get your free preview
Your name, your business and a way to reach you. We build a real preview of your site inside 48 hours, and you see it before you pay anything.
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See your electrician's site before you pay for it
We build a real working preview in 48 hours. Builds from £395, care plans from £45 a month, no minimum term. Don't like it and you owe nothing.