Paid ads, set up and run properly
For local businesses that want more of the right enquiries, not just more clicks. We set up your Google or Meta ads around the jobs you actually want, check them every week, and tell you each month what you spent and what came back.
Ads work when there is something worth paying to send people to
Ads are a way to be seen today, for the searches and the people you choose. They are not right for every business at every stage, so here is how we judge it.
Ads make sense when
- You can take on more work and know which jobs you want more of.
- A new customer is worth enough to cover the cost of finding them.
- Your site is quick on a phone and makes it easy to call or enquire.
- You want results sooner than search rankings alone can give you.
Wait a while if
- You are already turning work away. Ads would add pressure, not profit.
- Your site is slow or hard to use on a phone. Fix that first or the clicks are wasted.
- You have no way of telling which enquiries came from where.
From an empty account to a monthly report you can read in two minutes
Account and tracking set-up
We set up the ad account, or tidy the one you already have, and connect tracking so calls and enquiry forms are counted properly. Without this nobody can say what the ads are doing.
Campaigns around the jobs you want
We build campaigns around the work you want more of and the areas you actually cover, and leave out the searches and places that waste money.
Landing pages on your own site
Ads send people to the page that matches what they searched for, on your own site, with a clear way to call or enquire. Not to a generic home page and not to a page someone else owns.
Weekly checks
Every week we look at what was searched, what was clicked and what turned into an enquiry, then cut what is not working and adjust what is.
A plain monthly report
Once a month you get a short report in plain English: what you spent, how many enquiries came in, and what each enquiry cost.
Three numbers, no jargon
- Spend
- What went to Google or Meta this month.
- Enquiries
- Calls and forms the ads brought in.
- Cost per enquiry
- Spend divided by enquiries, so you can compare it with what a job is worth.
Priced to your area and budget. Tell us what you want more of and we'll quote a monthly management fee. Ad spend is paid to Google or Meta directly, so you always see where it goes. No contract.
- Ad spend paid to Google or Meta directly
- Our fee is for the management
- Cancel any time with one message
Ads work best on a site built to convert
Every click costs money, so the page it lands on matters more than the ad itself. A slow site, a buried phone number or a form that asks too much will lose people you have already paid for.
If your site is not up to it, we will say so before we take on your ads. Our Business build at £650 gives each service its own page, which is exactly what ads need to land on, and our Premium build at £1,200 goes further. A care plan then keeps those pages fast and up to date while the ads run.
Ads management, answered
How much does ads management cost?
It is priced to your area and budget, so we quote it rather than print one figure. Tell us what you want more of and we will come back with a monthly management fee. Ad spend is separate and is paid to Google or Meta directly, so you always see where it goes.
How much should I spend on the ads themselves?
That is your decision, and we will be honest about it. It depends on the jobs you want, how busy your area is and what a customer is worth to you. We suggest a starting budget with the quote, and you can raise it, lower it or pause it at any time.
Is there a contract?
No. There is no contract and no minimum term. You can cancel any time with one message.
Do I need a new website first?
Not always. If your current site loads quickly, works on a phone and makes it easy to call or send an enquiry, we can send ads to it. If it does not, we will tell you before you spend anything, because paying for clicks to a page that loses people is money gone. See the note above on builds.
Should I use Google Ads or Meta ads?
Google suits jobs people search for when they need them, such as a boiler repair or a roof leak. Meta (Facebook and Instagram) suits work people choose with their eyes, such as kitchens, gardens or anything visual. Many local businesses only need one. We go through it in Google Ads or SEO, and we will recommend one when we quote.
Can you guarantee a number of enquiries?
No, and be wary of anybody who does. What we can promise is that the account is set up properly, checked every week, and reported to you plainly each month, so you can judge for yourself whether it is paying its way.
Tell us what you want more of
Message us with the jobs you want and the area you cover, and we will come back with a quote. Not ready for ads yet? Start with a free preview of a site built to convert.