Web design for fencing contractors, from £395
A fencing customer wants to see a straight run of your work, a rough idea of price and a quick way to get you round with a tape measure. We build sites that put those three things first.
We build a working preview for your business in 48 hours, before you pay anything.
A fence is bought on a photograph and a price
Nobody shops for a fence for fun. A panel has blown out, a dog has found a gap, a neighbour has complained, or a new house has nothing between it and the road. The person searching wants three things quickly: proof you put up fences that stand straight, a rough idea of cost, and a way to get you round to measure.
Many of the fencing firms we look at online have a Facebook page with good photographs buried under two years of posts, and nothing else. That works for people who already know your name. It does nothing for the person typing "fencing contractor near me" on a Sunday evening with a panel lying on the lawn.
A website for a fencing business does not need to be clever. It needs the right photographs in the right order, the types of fence you fit named in plain words, the area you cover, and a quote request that asks for a length and a postcode instead of an essay.
What we would put on a fencing contractor's website
Six things, in roughly the order a customer looks for them.
Finished runs, shot straight
A gallery sorted by fence type: closeboard, panel, picket, post and rail, metal. A customer who wants closeboard should be able to see ten metres of yours within two taps.
A quote form that asks for a length
Rough length in metres or number of panels, fence type, whether an old fence needs taking away, postcode, and a photograph upload. Enough for you to judge the job before you drive to it.
Where you work
The towns and postcodes you cover written out, not a vague radius. It answers the first question on every call and it is what local search reads.
Materials and how you fix them
Concrete or timber posts, gravel boards, pressure-treated timber, depth of post holes. Two short paragraphs that tell a careful buyer you are not the cheapest job on the street for a reason.
Gates as their own thing
Side gates, driveway gates and field gates on a page of their own, with the ironmongery shown. Gate searches are separate searches.
One tap to call or message
A phone number and a WhatsApp button fixed to the bottom of the screen on a phone. Storm repairs get rung in, not typed in.
Direct Landscaping and Tree Care, Southampton
A firm we build for that fits fencing and gates as one of four services.
Direct Landscaping and Tree Care
Live at directlandscapingandtreecare.co.uk, built and taken live by us in September 2026 and carrying our footer link. Fencing and gates has its own section on the site, listing closeboard, panel, picket, metal and chain link fencing, timber gates, and post replacement and repairs, next to tree care, landscaping and driveways.
The areas they cover are grouped by district so the page reads as a real list of places, and each service has its own enquiry route so a fence repair does not arrive mixed in with a tree job.
It is one client, and fencing is part of what they do, not all of it. We do not have a client who fits fences and nothing else, and we would rather say so. See every client we have live.
What people type when they need a fence
Fencing searches split three ways. There is the general one, "fencing contractors" plus a town. There are the type searches: closeboard fencing, feather edge, concrete posts and gravel boards, garden gates. And there are the urgent ones: fence repair, storm damage, fence panel replacement. A single home page cannot answer all three well, which is why a full fencing site has a page for each type of work you want more of.
Your Google Business Profile matters as much as the site. It is what shows on the map, and it is where your reviews live. We set the site up so the two agree with each other on name, number, area and services, and on a care plan you get a short link and a QR code that takes a customer straight to the review box, so asking for a review at the end of a job takes ten seconds. We do not promise positions on Google, and anyone who does is guessing.
If you pay for leads through a directory, a site of your own does not have to replace that on day one. It gives the people who find you there somewhere to check you out, and over time it gives you enquiries that nobody else was sold. We wrote more on that in Checkatrade or your own website.
Fencing has a calendar, and the site should follow it
Spring brings the planned work: new builds, garden makeovers, people who have looked at a tired boundary all winter. Autumn and winter bring the repairs. A site that says the same thing all year misses half of that.
On a care plan you can ask us to change what the top of the home page leads with as the year turns: planned installations and lead times when the diary is filling, repairs and make-safe visits when the wind gets up. It is a small edit, done for you, and it means the first thing a visitor reads matches the reason they are there.
The same goes for lead times. If you are booked six weeks out, saying so on the site saves you a dozen calls from people who needed it done by Friday, and it tells everyone else that you are busy for a reason.
See the site before you pay for it
Send us the business name and a few photographs of your fencing. Within 48 hours you get a link to a real working page built for your firm. If it is not right, tell us and you owe nothing.
A one-page fencing site with a gallery, your area and a quote form is £395. A full site with a page for each fence type, gates and repairs is £650, and that is the one built to be found for each kind of work. £1,200 and up is for larger builds with custom functionality. A build can be split into three payments within twelve months at the same price.
Care plans start at £45 a month with no minimum term. They are optional, and the site is yours whether you take one or not.
What fencing contractors ask us
Should I put prices per metre on the site?
A guide range, yes, if you are comfortable with it. Most people asking about a fence have no idea whether they are looking at a few hundred pounds or a few thousand, and a rough per-bay or per-metre guide for closeboard and for panels filters out the enquiries that were never going to go ahead. Say clearly that the figure depends on ground, access and removal of the old fence, and that a firm price follows a visit. If you would rather not publish anything, a line saying quotes are free and usually back within a set number of days does a similar job.
Most of my work comes after storms. Can a website help with that?
It can, because storm work is searched for in a hurry and mostly on a phone. A short storm damage section with a tap-to-call number, a line on whether you do make-safe visits, and a note on dealing with insurers gives a panicking homeowner something to act on. Outside storm season the same page does quieter work, picking up people searching for fence repairs and post replacement.
Do I need a separate page for gates?
On a full site, yes. Someone searching for a driveway gate or a side gate is not searching for fencing, and they are often a better job. A page of its own with photographs of gates you have hung, the timber and ironmongery you use, and whether you fit automation or leave that to someone else will be found for searches the fencing page never appears in.
I do domestic and commercial. Which should the site lead with?
Whichever you want more of. A homeowner and a site manager look for different things: one wants to see a neat garden boundary and a tidy finish, the other wants security fencing, the lengths you can handle and your insurance. Splitting them into two clear routes from the top of the home page stops each reader wading through the other's content.
How many photographs do I need to start?
A dozen good ones is plenty. Straight-on shots of finished runs, one or two that show the line of the top rail, a gate, and a before and after of a replacement. If all you have is what is on your phone, send those and we will pick the ones that hold up. Add more as jobs finish; a care plan covers us putting them on for you.
Towns with a page of their own
We are a Southampton studio and we work wherever the job is. These towns have a page of their own on what the local market looks like and who you are up against.
Other trades, and four plain guides
Each trade has a page of its own. The guides cover what a site costs, how a directory listing compares, your Google listing, and paying in parts.
Get your free preview
Your name, your business and a way to reach you. We build a real preview of your site inside 48 hours, and you see it before you pay anything.
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See your fencing site before you pay for it
A real working preview in 48 hours. Builds from £395, care plans from £45 a month, no minimum term. If you do not like it, you owe nothing.