M&M Detailing
Premium Detailing Studio · Stoke-on-Trent
The challenge
A premium, appointment-led detailing studio doing genuinely high-end work — paint correction, ceramic coatings, interior restoration — with no online home that matched the quality of the finish. Nothing to send a prospective customer to that said “this is a serious studio”, and no way to capture enquiries beyond word of mouth.
What we built
A dark-luxury, ten-page site, coded from scratch — gold-on-obsidian branding that echoes their real hex-lit studio ceiling, so the site feels like walking into the unit. Paint correction, ceramic coatings and interior restoration each get their own page, with autoplaying reels of real jobs and a booking-led contact flow.
- Cinematic gold-on-obsidian brand system (Sora / Manrope), bespoke CSS
- Five local service pages — paint correction, ceramic coating, interior, mobile detailing and Newcastle-under-Lyme
- Autoplaying real-job video reels, service tiers and a four-step process
- Full measurement stack installed: GTM container, GA4 and Microsoft Clarity
The result
Live as the studio’s primary enquiry channel, with a full measurement stack installed so the monthly report shows real numbers rather than adjectives. The studio’s own Google rating — 5.0 across 23 reviews when we last read the listing on 3 September 2026 — is carried onto the site and attributed to Google, not left floating. They have been on a monthly SH Studios care plan continuously since July 2026.
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